Duration: 16 Hours
CERTIFIED SALES MANAGER (CSM)
The CSM program equips professionals with the skills to lead sales teams, develop strategies, and drive revenue growth. It focuses on sales planning, customer relationship management, negotiation techniques, and performance analysis to enhance sales effectiveness. Participants gain expertise in market analysis, sales forecasting, and leadership to optimize business success
CERTIFIED SALES MANAGER (CSM)
Course Modules
Module 1
Sales Leadership & Management
- • Building and Managing a Sales Team
- • Sales Performance Management
- • Sales Forecasting and Budgeting
- • Sales Territory Management
Module 2
Sales Strategy & Planning
- • Developing Sales Strategies
- • Market Analysis and Segmentation
- • Competitive Analysis
- • Sales Process Optimization
Module 3
Sales Techniques & Methodologies
- • Consultative Selling
- • Solution Selling
- • Negotiation and Closing Techniques
Module 4
Customer Relationship Management (CRM)
- • CRM Systems and Tools
- • Managing Customer Data
- • Building Customer Loyalty
- • Customer Retention Strategies
Module 5
Sales Communication & Presentation Skills
- • Effective Communication Technique
- • Sales Presentations and Proposals
- • Active Listening and Questioning
- • Public Speaking for Sales Professionals
Module 6
Sales Training & Development
- • Identifying Training Needs
- • Developing Sales Training Programs
- • Coaching and Mentoring Sales Teams
- • Evaluating Training Effectiveness
Module 7
Sales Metrics & Analytics
- • Key Performance Indicators (KPIs)
- • Sales Data Analysis
- • Sales Reporting and Dashboards
- • Using Data to Improve Sales Performance
Module 8
Sales Ethics & Professionalism
- • Ethical Sales Practices
- • Building Trust and Credibility
- • Professional Conduct in Sales
- • Compliance and Regulations in Sales
Module 9
Digital Selling & Social Media
- • Social Selling Strategies
- • Content Marketing for Sales
- • Lead Generation through Digital Channels
- • Using Social Media for Sales
Module 10
Sales Technology & Automation
- • Sales Automation Tools
- • Sales Enablement Technologies
- • Using Technology to Improve Sales Efficiency
Module 11
Sales Negotiation & Closing
- • Advanced Negotiation Tactics
- • Handling Objections
- • Closing Deals Effectively
- • Contract Negotiation
Module 12
Key Account Management
- • Identifying and Targeting Key Accounts
- • Building Relationships with Key Customers
- • Developing Key Account Strategies
- • Growing Key Account Revenue
Module 13
Sales Forecasting & Budgeting
- • Sales Forecasting Methods
- • Sales Budgeting Process
- • Variance Analysis
- • Resource Allocation
Module 14
Sales Law and Compliance
- • Contract Law for Sales
- • Consumer Protection Laws
- • Antitrust and Competition Law
- • Data Privacy Regulations
